Web 3.0 or Semantic Web comes with the purpose of becoming a new milestone in the evolution of how we use the internet. With the use of technologies such as machine learning and artificial intelligence, machines should become partners of users in the production of content. With this, machines not only will be able to create and store data, as they will also be able to interpret it.
Combining technological innovations with features of its predecessors, Web 3.0 promises to expand users’ digital experience in an increasingly secure and decentralized way. However, like any change, it is necessary to evaluate the benefits and the challenges to be overcome
THE EVOLUTION TO WEB 3.0
At first, the internet was an environment similar to traditional media. Few produced the content for the majority, who were just consumers. The responsibility for creating content was concentrated in the major portals of the time. The search systems of the time also favored the dissemination of content coming only from the major portals.
With the arrival of Web 2.0 a transition begins regarding content creation. Now, the entire audience can create content, through the various platforms available, and thus reach thousands or even millions of people. Starting with blogs and now social media, everyone can be a consumer and content creator. The expansion of Google, which uses SEO-based criteria for ranking pages, has reshaped the organization of content on the internet.
In this way, we observe the growth of digital marketing. Companies have noticed the potential of the internet and the importance of dialogizing with their audience. As well as the potential use of collaborative tools that allow the creation and sharing of any kind of information among a group of people, even at a distance. The internet then becomes the central point of people’s personal and professional life.
Even with the democratization in the production of content that occurred with WEB 2.0, the platforms that were responsible for this change have assumed an extremely relevant role on the internet. Although users now produce their own content, social media platforms have control over where that content is posted.
Therefore, one of the pillars of Web 3.0 is decentralization, with the aim of incorporating alternative ways to share content, independent of large social media. The semantic WEB prioritizes information that will meet the users’ desire, search engines will not simply point a link to the desired information, but rather interpret the available answers and choose the one that best meets the user’s needs.
Another important point is the security coming mainly from blockchain technology, the same used in the bitcoin cryptocurrency. Through this technology, users can exchange information securely, with autonomy, and all data transmission is encrypted.
Through advances in augmented reality technologies, we observe the digital world extrapolating from screens, blending with the real world. The metaverse is already gaining prominence among the technological community, read more about it in a special article we made about the metaverse: https://www.telcomanager.com/blog/what is the metaverse and what to expect from it in the future.
Web 3.0 is a concept still under construction, with the participation of several people and companies. As such, some challenges still need to be overcome.
WEB 3.0 CHALLENGES
Here are some of the challenges we highlight relating to Web 3
Decentralization will certainly bring more freedom in sharing content. However, it would certainly create immense difficulties for law enforcement agencies, especially in the investigation of cybercrime. Today, the authorities already face challenges in this type of procedure, with decentralization the challenge will be even greater. Despite the promise of greater transparency, this is a point to be discussed more comprehensively.
The demand for professionals who can absorb this new way of working on the internet will be crucial. They will need to absorb the novelties related to the whole context of organizations, clients, and projects. The way of producing content and reaching the end user will be completely remodeled. However, what does not change is the need for technology professionals to be always up-to-date to be able to meet the market demands.
Regardless of the name we give to the current Web, the innovations will not stop. Given this scenario, what will the infrastructure demand be like to ensure the best possible experience for customers and employees? Whether you are an ISP, or a company that, like most, has the internet as a central technology for its operations. No one has that answer, but the ability to observe these changes in detail is crucial. With the ability to monitor traffic in a stratified manner, the manager will be able to anticipate performance problems and manage the capacity of his network with greater assertiveness. Thus, being prepared to manage its infrastructure to meet, in the best possible way, all the changes that lie ahead.
In this sense, there is no doubt about the importance of investing in network management. Thus, it is noticeable that these good practices bring not only benefits to the visibility of the infrastructure, but also a way of guaranteeing crucial information for increasingly assertive planning and strategies.
With this in mind, Telcomanager, Latin America’s leader in the software network management sector, in the market since 2002, with a unique and innovative methodology, provides intelligent solutions for data monitoring to give complete visibility to the customer’s infrastructure. This allows your company to keep track of the main aspects of your network.
Posted on 04/01/2022